Professional Highlights

To view a comprehensive resume, click here.

Experience

Sales and Publicity Manager

Envision and implement the overall marketing and communications strategy for FSU Libraries, including creating and maintaining a consistent brand strategy across print and digital materials such as publicity campaigns, press releases, news articles, social media, informational brochures, website copy, and promotional swag.
Oversee the project management - publicity, promotion, and marketing materials - for over 60 workshops, events, and symposiums each semester.
Write and direct the design and production for Conversations, an annual magazine that is distributed to alumni, donors, and key university faculty and administrators.
Participate in Libraries-wide committees, including Diversity,

Director of Marketing and Communications

Envision and implement the overall marketing and communications strategy for FSU Libraries, including creating and maintaining a consistent brand strategy across print and digital materials such as publicity campaigns, press releases, news articles, social media, informational brochures, website copy, and promotional swag.
Oversee the project management - publicity, promotion, and marketing materials - for over 60 workshops, events, and symposiums each semester.
Write and direct the design and production for Conversations, an annual magazine that is distributed to alumni, donors, and key university faculty and administrators.
Participate in Libraries-wide committees, including Diversity, Equity, and Inclusion, Internal Communications, Library Operations, Strategic Planning, Assessment, Web Strategy, and the Marketing Representatives Group.
Supervise two full time direct reports, interns, part time employees, and federal work study students.

Director of Digital Media and Communications

Organized and promoted a series of interdisciplinary programs each fall and spring academic year.
Crafted overall communication strategy and branding for the Forum for Scholars and Publics.
Oversaw large projects using a number of different web tools and CMS platforms. These included the Forum for Scholars and Publics website redesign and the NEH-funded Radio Haiti Lives project.

Assistant Publicity Manager

Coordinated author/publicity events with universities, bookstores, libraries, museums, and other venues.
Wrote and designed press releases, pitch letters, sell sheets, author Q&A's and other media materials.

Tallahassee, FL
Master of Science in Digital Media & Communication (MS)

Raleigh, NC
Completed coursework: Composition and Rhetoric, Digital Humanities, Literature, Web Design

Hofstra, NY
Bachelor of Arts in English (BA)
May 2002